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How BSM North America Responds to Customer Needs
BSM North America

How BSM North America Responds to Customer Needs

When it comes to industrial fabrication, commercial machining, and even steering columns, it can be hard to find a company that takes the time to sit down and understand what you’re looking for.

Large product demands and the consequential lack of time frequently stand in the way, but that’s not how we do things at BSM North America! Our team believes you deserve nothing but the best service, and we can only provide that sort of service with the attentive listening skills that we strive to practice each and every day.

Take a look at our need-specific way of addressing concerns the second you reach our office!

Completely Customizable: That’s BSM’s Way

After browsing our steering column selection, sometimes a customer will reach us knowing exactly what they want. And we hear them! There’s nothing wrong with being decisive, and if we determine that you fit under this category, we can typically offer immediate quotes and lead times.

However, orders sometimes get a little more complicated, which is where our customer-focused M.O. comes into play.

Here are a few examples:

1.      You may know a reference product, but want a minor change.

2.      You may have a competitor’s column to reference and want our equivalent.

3.      You may not know our product line, but know the functions and features you want in a standard product.

4.      You know the functions and features you want and need a fully custom steering column.

During our first point of contact, we strive to hear you out and determine which category you fall under, because each one requires a unique approach to ensure the end goal of customer satisfaction.

Categories One and Two

Because we take customer needs into account, we’re able to quickly narrow down your desires into specifics and produce our legendary fast turnaround times.

We’ll generally be able to get back to you within 48 hours if it’s determined you only need a few changes on a pre-existing design.

However, if you want the equivalent to a competitor’s model, we can draw one up in less than a week, given that it’s similar to one of our designs.

Categories Three and Four

If you’re unfamiliar with our line of steering columns, fear not – we’re here to guide you.

We’ll first listen to you to understand the limitations of your potential design, often using 3D CAD models to ascertain the locations of seats, firewalls, dash components, and the like. We use these to help us land on the best fit for you from our pre-designed line.

If you’re in the market for a completely custom model, our approach is even more listening-focused. We can get so specific when it comes to your needs that sometimes we can even use parts we have on the shelves to make your completely custom product!

BSM North America: Your Source for Synergistic Steering Wheel Columns

You’ve worked hard on your off-road machine – you deserve a fine-tuned steering column from BSM North America to help it reach its full potential! Give our Burnsville office a call now at 952-890-8146.

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